Introduction

Exciting news! Today, we're taking you through the Sofiqe app and how it works. We'll assume you've already installed the app from the Apple Store or Google Play. Our app is continuously updated with new versions, so stay tuned for more features. Currently, the app is available only in the UK and Sweden.

Install the app:

https://play.google.com/store/apps/details?id=com.sofiqe.app

https://apps.apple.com/gb/app/sofiqe/id6470036341

Getting Started with Sofiqe

Step 1: Open the Makeover Menu

Once you open the Sofiqe app, start by clicking the makeover menu at the bottom of the screen. This will bring up a new screen with two options: "Skin and Colour Analysis" and "Colour Analysis".

sofiqe - Select analysis

Step 2: Select Your Analysis Type

For convenience, select the "Colour Analysis" option. If you choose "Skin and Colour Analysis", the app can also keep track of your allergies, ensuring that all recommended products are safe for your use.

Step 3: Enter Your Details

Next, the app will ask you to input your eye color and hair color. This information helps the app tailor its recommendations to match your overall look. The app will later verify this information because we know some people color their hair and change their looks frequently. This verification ensures the recommendations are accurate, yet another challenge we've tackled successfully. Hooray!

Step 4: Snap a Selfie

You'll then be prompted to take a selfie. The secret here is that Sofiqe uses advanced AI to scan your face. While the selfie is mainly for your account aesthetics, it plays a crucial role in the analysis. Don’t worry if you want to change the selfie later—you can update it anytime.

Step 5: AI-Powered Analysis

After you snap your selfie and complete the color scan, Sofiqe's AI goes to work. Our sophisticated algorithms perform a comprehensive analysis of your facial features and skin tone. This involves a lot of calculations and matching with our AI machinery. You can easily check if we use the photo to do analysis by uploading a completely black photo. We will happily serve you a proper and exact analysis anyway, so we do not even worry about this. Try, play, and have fun! That is what the app is for.

Step 6: Receive Makeup Recommendations

In the next screen, you'll immediately see the recommended makeup products. We had to develop our own foundation range and other products because no one else matches our capacity to detect and recommend even the slightest skin tone changes. Yes, your skin tone can change based on various factors like the time of the month or after a night out with friends. This is how precise our analysis is.

Our app can even tell you how far off from a perfect match you are, but since the human eye can't detect these tiny differences, we removed this feature to keep the focus on practical makeup recommendations rather than engineering details.

Step 7: Explore Recommendations

You will get the option to see all 7-14 recommendations we present to you. This is displayed in a special menu internally called M16, named after the 16th screen in our makeover flow. Developing this feature took almost a year due to the complex technical requirements, but now you can get a recommendation and try it on your face by visualizing it.

Step 8: Try and Choose Your Makeup

If you don't like the initial recommendation, you can simply select another shade that matches your skin. We provide plenty of options to ensure you won't get anything that mismatches your complexion.

Superpower of Sofiqe: Exact Makeup Matching

We know a lot of you like just looking at the lipstick, but the superpower of Sofiqe isn't just in visualization. While visualizing makeup on your face can be fun, it depends heavily on the lighting conditions around you. Android phones can sometimes struggle with this, but we love the precision of the iPhone. In the new version we're releasing right now, you'll also be able to adjust the visibility based on your mobile and the lighting conditions. We thought this would be simple, but it turned out to be tougher than anything else we've tackled. However, our recommendations and 100% correct matching are what we specialize in.

Many users enjoy testing makeup on their faces by visualizing products, but our superpower lies in our ability to recommend the exact match of any makeup product. You can match, apply, and be ready for any occasion, whether it's a party, a date, or just staying home and looking beautiful. Our recommendations are guaranteed to match any human eye. However, personal preferences vary—some may prefer black makeup, others beige, or perhaps a particular lipstick shade. Our art of recommending is combined with offering alternatives, and we can generate thousands of options in a fraction of a second, long before you blink an eye.

Isn't it super good? This is awesome!

Conclusion

Creating the Sofiqe app has been a four-year journey filled with numerous technical requirements and challenges. Being an entrepreneur isn't always easy, but overcoming these obstacles has made the Sofiqe app what it is today. Our advanced AI technology takes the guesswork out of finding the perfect makeup. From precise facial analysis to exact color matching, the Sofiqe app provides personalized recommendations that cater to your unique needs. With a variety of options to choose from, you can confidently find the perfect makeup for any occasion. Install Sofiqe today and experience the future of beauty technology!