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Privacy Policy

This Privacy Policy describes how and when Sofiqe Ltd collects, uses and shares your personal information when you use our Platform. If you have any questions please contact our data protection officer at privacy@sofiqe.com.

Sofiqe Ltd is an international online vegan and cruelty-free beauty platform, enabling registered users to discover, buy and review vegan and cruelty-free beauty products via our website or mobile application.

Our address is 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. The platform is owned by Sofiqe Ltd, company registration number 013838126. Contact us at https://sofiqe.com/contact.

Data Controller

Sofiqe Ltd is the Data Controller of personal data concerning Users. We comply with the General Data Protection Regulation (GDPR) in managing your personal data.

Purpose and Legal Basis for Processing

We process your personal data to manage our relationship with you, including managing your account and providing access to our Platform. This processing is based on:

  • Fulfilment of our contractual obligations when delivering the Platform to you.
  • Your consent, which you provide when using the Platform and purchasing our products.
  • Our legitimate interest in improving our Platform and services.

We use your personal data to show you personalised beauty product recommendations and marketing messages on our Platform. We do not sell your information. All information can be anonymised at your request.

Categories of Personal Data

We collect personal data you submit, including your contact information, product reviews and purchase history. We track your interaction with the Platform to improve your experience. We use cookies to enable essential platform functions. For more details see our Cookies section below.

AI Shade Matching and Beauty Data

In our mobile app and website, we collect data related to your skin tone, eye colour and hair colour to provide personalised makeup and beauty product recommendations. This data is used solely to power our AI shade matching technology and is never sold or shared with third parties for marketing purposes.

Location Data

We may use location data to show you relevant local promotions and daily deals. This feature is optional and location data is used solely for this purpose.

Sharing of Data

We may share your personal data with third parties only as necessary to fulfil our services or as required by law. We do not sell your data to third parties.

Cookies

Cookies are small text files stored on your device to recognise it on subsequent visits, enhancing your navigation and user experience. You may adjust your browser settings to reject cookies, which might affect your use of our website.

Your Rights as a User

Under GDPR you have the right to access, correct, restrict, object to or request deletion of your personal data. To request deletion of your account and data, log in to your account and navigate to the deletion request section. If you have forgotten your login credentials please contact us at privacy@sofiqe.com.

Changes to Privacy Policy

We may update this Privacy Policy from time to time. You will be notified of any significant changes before they take effect.

Contact Us

If you have any questions or concerns regarding this Privacy Policy please contact us at Sofiqe Ltd, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom or by email at privacy@sofiqe.com.